We were honored to partner with the United States Sweet Potato Council on the branding and signage for their 64th National Convention, a three day event held this year in Fort Worth, Texas. As the national advocate for the economic well being of U.S. sweet potato growers, the Council brings together growers, partners, and industry leaders from across the country for education, collaboration, and connection.
Our role focused on creating a cohesive visual identity for the event that felt polished, professional, and welcoming. Working within the Council’s established brand, we developed event specific design elements that carried through every touchpoint, helping the convention feel intentional and unified from start to finish.
We produced a wide range of printed materials for the event, including A-frame signage, large format banners, name badges, event schedules and programs, menus, and additional supporting pieces used throughout the venue. Each item was designed to be clear, functional, and visually consistent, ensuring attendees could easily navigate the event while reinforcing the Council’s credibility and mission.
Projects like this highlight the importance of thoughtful print design in live event environments. When branding is applied consistently across signage and materials, it elevates the entire experience and helps organizations show up with confidence. We are proud to have played a small role in supporting an organization that does such important work for growers across the country.
