For years, GS Exterior Experts was known by their mascot: a clever woodpecker. It was a nod to their roots as a siding specialist, highlighting the very pest they protected homes from. But as the company evolved into a full-service remodeling powerhouse—tackling everything from roofing and windows to custom decks—they outgrew the bird. They needed a brand that matched their status as an industry leader.
Old GS Exterior Experts Logo
A New Symbol of Protection
GS came to us to move away from the “niche” feel of their old logo and toward something that commanded authority. Unlike many competitors who rely on high-pressure sales and “sign-now” deadlines, GS built their reputation on a low-pressure, educational approach. They wanted their visual identity to reflect that integrity.
We presented several concepts, ultimately landing on a design that merges home rooflines with a protective shield.
This symbol represents:
- Strength: The durability of their craftsmanship.
- Security: The peace of mind they provide homeowners.
- The Gold Standard: A new color palette featuring premium gold to mirror their elite service level.
Building the Brand System
A logo is just the beginning. To ensure GS Exterior Experts maintained this high-end look across every job site, we developed a comprehensive brand book. This system now guides all their visual communication, ensuring that whether a customer sees a yard sign, a business card, or a trade show banner, the message is consistent: quality, protection, and honesty.
Continued Partnership
We are proud to remain a long-term design partner for GS Exterior Experts as they continue to lead the remodeling industry with a brand that finally flies as high as their reputation.
